{ "title": "Sebago brings American outdoor style to life", "modified_at": "2026-10-09 09:13:35", "published_at": "2026-10-09 09:17:00", "url": "https://sebago-world.prezly.com/sebago-brings-american-outdoor-style-to-life", "short_url": "http://prez.ly/Buie", "culture": "en", "language": "EN", "slug": "sebago-brings-american-outdoor-style-to-life", "body": "

Authentic materials, functional details and a touch of nostalgia. For FW26, Sebago returns to its American roots with a collection inspired by the world of fly fishing. The result? A contemporary interpretation of classic outdoorwear, centred on heritage and functionality.

The inspiration for the collection comes from Maine, the US state where Sebago was founded in 1946. The brand delves into the world of fly fishing, a tradition closely linked to the local outdoor lifestyle. These influences translate into robust materials, practical silhouettes and natural colours. Think sturdy canvas jackets, corduroy and subtle references to traditional American workwear.

Camouflage meets heritage

Camouflage is one of the most striking elements in this season’s collection. The TENNY CANVAS CAMO, crafted from sturdy cotton canvas, brings back the iconic Frog Skin print. The combination with corduroy details gives the jacket an authentic look that fits perfectly with the American outdoor tradition. A versatile piece that pairs effortlessly with denim, knitwear and Sebago’s iconic boat shoes.

A nod to the seventies

Corduroy also plays a starring role. This distinctive fabric has been a staple of the American outdoor and workwear wardrobe for decades and is given a fresh interpretation for FW26. The standout piece is the DORR CORDUROY PATCHWORK, a jacket that combines different corduroy panels to create a striking patchwork design. The warm earth tones and vintage look are reminiscent of the authentic outdoor style of the 1970s.

The \u200b CONNOR corduroy cap completes the look. The classic baseball-style cap features subtle embroidery inspired by the nature and landscapes of Maine.

About Sebago:

\u200bSebago® is one of the brands owned by the BasicNet Group, which also owns Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt® and Briko®, leading brands in clothing, footwear and accessories for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under licence, produce or distribute the Group’s branded products. BasicNet provides these entrepreneurs with research and development, product industrialisation, and global marketing services. All business processes are carried out exclusively via the internet, making BasicNet a “fully web-integrated company”. Based in Turin, BasicNet has been listed on the Italian Stock Exchange since 1999.

Find all images here:

For further information:

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\n Aniela Biedrzycka\n PR & Marketing Officer, Fashion Club 70\n \n
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