{
    "title": "De grootste Dockside ooit: Sebago\u00ae\u2019s iconische schoenboot bereikt finale bestemming tijdens Paris Fashion Week ",
    "modified_at": "2026-06-23 10:02:26",
    "published_at": "2026-06-22 11:25:00",
    "url": "https://sebago-world.prezly.com/sebago-zet-koers-naar-firenze-met-zijn-iconische-drijvende-dockside",
    "short_url": "http://prez.ly/enJd",
    "culture": "nl",
    "language": "NL",
    "slug": "sebago-zet-koers-naar-firenze-met-zijn-iconische-drijvende-dockside",
    "body": "<p>Na succesvolle stops in Milaan, Amsterdam en Firenze bereikt de iconische Sebago&reg; Boat Tour vandaag haar finale bestemming: Parijs. Ter gelegenheid van het 80-jarig bestaan van het merk vaart de unieke schoenboot vandaag over de Seine, tijdens Paris Fashion Week, als een laatste eerbetoon aan het nautische erfgoed, vakmanschap en tijdloze design van Sebago&reg;.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/f934df3c-efba-4a51-ab6b-b8ab6e05df9a/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/f934df3c-efba-4a51-ab6b-b8ab6e05df9a/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/f934df3c-efba-4a51-ab6b-b8ab6e05df9a/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Sebago Boat Tour Firenze\"\n                id=\"image-f934df3c-efba-4a51-ab6b-b8ab6e05df9a\"\n                data-id=\"f934df3c-efba-4a51-ab6b-b8ab6e05df9a\"\n                data-original=\"https://cdn.uc.assets.prezly.com/f934df3c-efba-4a51-ab6b-b8ab6e05df9a/-/inline/no/Sebago+Boat+Tour+Firenze_02.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/f934df3c-efba-4a51-ab6b-b8ab6e05df9a/-/resize/1200x/-/format/auto/\"\n                alt=\"Sebago Boat Tour Firenze\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Sebago Boat Tour Firenze</figcaption>\n    </figure>\n<h4 id=\"van-de-grachten-van-amsterdam-naar-de-arno-in-firenze\" >Van de grachten van Amsterdam naar de Arno in Firenze</h4><p>De reis van de Sebago&reg; schoenboot begon in Amsterdam, waar de boot eind mei langs de historische grachten voer. Vervolgens zette de tour koers naar Itali&euml;, waar de boot van 16 tot en met 19 juni te bewonderen was in Firenze.</p><p>Tijdens deze tweede stop voer de iconische boot over de Arno, langs de historische gevels van de Uffizi Galleries en onder de wereldberoemde Ponte Vecchio. De aanwezigheid van de schoenboot bracht de nautische roots van Sebago&reg; samen met de culturele en stedelijke omgeving van Firenze &mdash; een stad die net als het merk gekenmerkt wordt door vakmanschap, traditie en tijdloze elegantie.</p><h4 id=\"de-originele-boot-van-sebagos-oprichter\" >De originele boot van Sebago&reg;&rsquo;s oprichter</h4><p>De boot die centraal staat in deze wereldwijde activatie is het originele vaartuig dat ooit eigendom was van de oprichter van Sebago&reg; en later werd aangekocht door Marco Boglione, voorzitter van BasicNet. Tijdens de restauratie kreeg de boot een elektrische motor, waarmee erfgoed en innovatie worden gecombineerd. Deze duurzame aanpassing maakt het bovendien mogelijk om te varen op verschillende stedelijke waterwegen waar traditionele motoren beperkt zijn.</p><h4 id=\"finale-stop-de-seine-tijdens-paris-fashion-week\" >Finale stop: de Seine tijdens Paris Fashion Week</h4><p>Vandaag, 23 juni, sluit de Sebago&reg; Boat Tour haar internationale reis af in Parijs. De schoenboot vaart over de Seine langs iconische landmarks zoals de Eiffeltoren en de Pont Alexandre III, waar ze de connectie tussen water, design en stedelijke cultuur opnieuw tot leven brengt.</p><p>Voor deze bijzondere Parijse stop kiest Sebago&reg; Riviera Fuga als nieuwe Sebago Yacht Club en exclusieve takeoverlocatie voor het volledige zomerseizoen van 2026. Riviera Fuga wordt het decor waar de wereld van Sebago&reg; verder wordt vertaald naar een lifestyle-ervaring, met een mix van nautisch erfgoed, hedendaagse elegantie en een ontspannen zomerse sfeer.</p><div\n    id='gallery-52cfa54c-b64c-4699-b4f6-2d00e9a0ac52'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>De activatie vormt een levend eerbetoon aan 80 jaar Sebago&reg; en brengt de essentie van het merk samen: een voortdurende verbinding tussen water, vakmanschap en tijdloos design.</p><hr /><p><sup><em>About Sebago:<br>\u200bSebago&reg; is one of the brands owned by the BasicNet Group, which also owns Kappa&reg;, Robe di Kappa&reg;, Jesus&reg; Jeans, Superga&reg;, Sabelt&reg;, and Briko&reg;, leading brands in clothing, footwear, and accessories for sports and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute the Group&rsquo;s branded products. BasicNet provides these entrepreneurs with research and development, product industrialization, and global marketing services. All business processes are carried out exclusively via the internet, making BasicNet a &ldquo;fully web integrated company.&rdquo; Based in Turin, BasicNet has been listed on the Italian Stock Exchange since 1999.</em></sup></p><p>&nbsp;</p><p>Find all imagery <a href=\"https://sebago-world.prezly.com/media\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>: </p><p>For more information:</p><div class=\"release-content-contact\" id=\"contact-2761316e-62a9-41b6-bbc0-9d043beb29b0\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Aniela Biedrzycka</strong>\n        <em class=\"release-content-contact__description\">PR &amp; Marketing Officer, Fashion Club 70</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:aniela.biedrzycka@fashionclub70.be\"  class=\"release-content-contact__details-list-item-link\" title=\"aniela.biedrzycka@fashionclub70.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>aniela.biedrzycka@fashionclub70.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32488033386\"  class=\"release-content-contact__details-list-item-link\" title=\"+32488033386\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32488033386</a></li></ul>\n    </div>\n</div>",
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    "contacts": [
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            "name": "Aniela Biedrzycka",
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    "author": {
        "first_name": "Cath\u00e9rine",
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